L.L. Bean opening in Richmond with staff of 100
RICHMOND, Va. — L.L. Bean will open a 15,500-square-foot store Nov. 6 at Short Pump Town Center in Henrico County. The outdoor retailer is expected to employ 100 people at the store, its second in the state.
Active and casual apparel and footwear, and outdoor gear including hiking, fly-fishing, kayaking and camping products will all be available at the new location.
L.L. Bean will host three days of special events that include free fly-casting lessons, product giveaways and the store’s bootmobile. Customers also will have a chance to win a print of an original painting by Virginia artist Bobby Wiltshire. Commissioned by L.L. Bean, the painting of the Shenandoah Valley will appear on the cover of its Christmas catalog.
The Richmond area’s high level of brand affinity was cited by L. L Bean as a reason for expansion of its presence in Virginia. The Henrico County location will be the company’s 23rd retail store outside of its home state of Maine. The company’s overall expansion plan has set a goal of 100 retail stores by 2020.
Image courtesy of L.L. Bean
Source: Virginia Business